LUMI3RE — SUMMER COLLECTION CAMPAIGN

FOR LUMI3RE’S SUMMER COLLECTION, VAULTDRIFT EXECUTED A COMPLETE ON-LOCATION CAMPAIGN PRODUCTION SET AGAINST BALI’S RAW LANDSCAPES. WE BRIDGED CREATIVE VISION WITH SEAMLESS LOCAL PRODUCTION, HANDLING EVERYTHING FROM CURATED TALENT CASTING AND LOCATION SCOUTING TO ON-SITE VISUAL EXECUTION.

THE RESULT IS AN EDITORIAL VISUAL ECOSYSTEM THAT HIGHLIGHTS THE BRAND’S CASUAL YET DISTINCT STREETWEAR AESTHETIC. BY LEVERAGING NATURAL TEXTURES AND SHARP CAMPAIGN PHOTOGRAPHY, WE CAPTURED THE RELAXED, RAW ENERGY OF THE COLLECTION FOR THEIR GLOBAL DIGITAL PRESENCE.